Vision, mission and culture

Vision

World abundance through business re-education.

Mission

To help SME owners in Porto and the North of Portugal move from working for their business to having a business that works for them, through systems, metrics and accountability.

The ActionCOACH culture

• Commitment: We are fully committed to the goals, ours and our clients’.
• Ownership: We take responsibility for what happens and we are the first to change.
• Integrity: We tell the truth, keep our promises and say so at once if something may slip.
• Excellence: Good is not enough: we do more with less and keep improving.
• Communication: We speak well of our team and clients, with no sarcasm or gossip, and raise concerns in private.
• Success: We want to win and we want others to win too.
• Education: We learn from mistakes, teach what is practical and let clients decide with full information.
• Teamwork: We lead and cooperate, look for solutions rather than compromises and ask for help when we need it.
• Balance: Spiritual, social, physical and family life matter as much as financial life.
• Fun: Life is a journey and it is meant to be enjoyed.
• Systems: Before blaming a person, we look for the answer in the system.
• Consistency: We do what it takes with discipline and steadiness.
• Gratitude: We say thank you and celebrate achievements, big and small.
• Abundance: We believe we receive in proportion to what we give.

The network

ActionCOACH was founded in 1993 by Brad Sugars in Australia and began growing as a franchise in 1997. Today it operates in more than 80 countries, with around 1,000 coaches. ActionCOACH Porto brings that method to business owners in Porto.