ActionCOACH Porto

Business owner, stop being the technician and start growing

Working in the business, doing things, or working on the business, building and developing the company. Which tactics and strategies make sense for small and for large companies.

ActionCOACH Porto · 26 January 2026

Many business owners spend their day working in the business: serving customers, fixing problems, doing the technical work. Few set aside time to work on the business, building systems, developing the team and planning growth.

In this ActionCOACH Porto video we look at the difference between the two and at which tactics and strategies make sense depending on the size of the company, from the smallest to the largest.

If you recognise yourself as the technician who cannot step out of operations, the Free Analysis is a good first step.

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