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Revolutionizing School Marketing: MTM Consulting’s Blueprint for Success

James, Managing Director of MTM Consulting, on going from data analyst to owner, scaling a multi-million business, automation, mentorship and decisive leadership.

James · MTM Consulting · 20 March 2025 · 22 min

In this episode of the Epic Entrepreneurs Podcast, host Caitlin Blundell sits down with James, Managing Director of MTM Consulting. With over 40 years of expertise in education market research, school marketing, and strategy, MTM Consulting has helped schools thrive in any economic climate. James shares his entrepreneurial journey, from starting as a data analyst to taking over the business and scaling it to a multi-million dollar enterprise.

He discusses the importance of self-awareness, taking time to reflect, and making decisive moves, even when uncertainty looms. James also highlights the power of automation, the role of mentorship, and why business is ultimately a game of people and relationships. Tune in for insights on leadership, risk-taking, and balancing business growth with personal well-being.

About MTM Consulting:

MTM Consulting is all about providing solid data, insightful analysis and clear recommendations to enable organisations to plan for future stability and success and to uphold their responsibilities to parents who entrust them with their children’s education. Its feasibility studies, supply and demand analyses and stakeholder research projects are all designed to help school business leaders understand the potential of their organisation’s market, where they stand against their competitors, what the market wants and what it does not want.

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